By Kristiina Hiukka, Founder

SEATTLE – April 5, 2013

I’ve been fascinated by the conversations sparked by the two leading women of social media, CEO Marissa Mayer of Yahoo and COO Sheryl Sandberg of Facebook. They represent the new look of corporate women leadership by being outspoken about the their life style choices and views on gender balance at home and in the workplace. Sandberg’s Lean In book and self development program have been the hot topic in all media since the International Women’s Day when it was launched.

Sandberg said in an interview that “it’s in everyone’s interest to support women whether they work in a home or in a workplace.” So, how do we support women? Do women need support?

Over the last few decades a myriad of women’s organizations have been created to serve the needs of professional women. But how are they serving the true needs of the modern woman of business? Are they addressing the issues with the rigor needed to affect the realities women are facing in business and in life in general? What are they actually advancing and advocating for? Are they places where women feel safe to “be themselves” or are they challenging women to grow and take risks? Are they places where women share the sorority spirit and friendship? Or are they places where women challenge each other and collaborate?